4WD in Canada’s only national truck and SUV magazine and targets the off-road, truck and SUV enthusiast in Canada and the USA. The buyers of 4WD tend to be in the upper mid range income bracket with available disposable income. The target market is male between 25-45 with an enthusiasm for outdoor activities, camping, hunting and motorized sport.
cars & motorbikes, living & lifestyle, sport
offroad / mud / 4x4 / trucks / truck
Not specified
Public (what does this mean?)