Social media is driving transparency in business and forcing marketers to change their paradigm in order to cut through the clutter. This presentation describes the trends driving social media and how to create a social media campaign. YUDU is used as a case study. This presentation was initially delivered to the account team at Drake Cooper, Idaho's largest advertising agency.
business, internet
science & technology / drake cooper / facebook / navel marketing / social media / social media marketing / social media prism / stumble upon / twitter / customer evangelism / brian critchfield
English
Public (what does this mean?)